About the author

Thor Sigfusson is an Icelandic entrepreneur, author, and thought leader known for his work in ocean innovation, sustainability, and the transformation of traditional industries. As the founder of the Iceland Ocean Cluster, Thor has spent years exploring how collaboration, creativity, and better use of resources can unlock new value from the blue economy.

His writing reflects the same curiosity that defines his work: a belief that industries can be reinvented when people look at familiar resources in new ways. Through clear storytelling, practical examples, and bold ideas, Thor invites readers to rethink how we use the world around us — from fish and ocean resources to coffee, machinery, and innovation itself.

Across his books, Thor combines business insight, environmental awareness, and a deep interest in human ingenuity. His work speaks to entrepreneurs, industry leaders, students, and anyone interested in how better thinking can create better systems.