About the books

Thor Sigfusson’s books explore how value is created when people look differently at industries, resources, and the environments that connect them. Across his work, Thor focuses on innovation, collaboration, and the systems that allow new ideas to emerge.

100% Fish explores the remarkable potential of full fish utilization. It shows how the seafood industry can create greater value from every part of the fish — reducing waste, opening new markets, and inspiring a more sustainable approach to marine resources.

The Incredible Fish Wave continues this journey into ocean innovation, highlighting the movement of ideas, people, and companies shaping the future of the blue economy. It is a book about opportunity, collaboration, and the growing wave of innovation connected to the ocean.

The Incredible Coffee Machine expands the discussion into cluster development and “cluster thinking.” Building on Thor’s PhD studies, the book explores how strong cluster environments create connections between people, companies, universities, entrepreneurs, and industries. Through these connections, ideas move faster, collaboration becomes easier, and new opportunities begin to take shape. The coffee machine becomes a symbol of the informal meeting place — where conversations happen, relationships form, and innovation often begins.

Together, the books form a collection about seeing hidden potential: in natural resources, in industries, and in the networks of people and ideas that drive progress.